Sometimes the obvious needs to be stated and eMarketer's How Many Moms Are Online? was the reminded.
ComScore Media Metrix, estimates there are 30 million moms between the ages of 25 and 54 with one or more children at home. Mothers represent 44% of all adult females who go online.
As a parent it is practically a requirement to have Internet access. Pew and the US Department of Commerce both report that 87% of households consisting of a married couple with children under the age of 18 have Internet access. Among non-family households, it drops down to only 58.5%.
Moms are online and in a big way.
Tuesday, May 6, 2008
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1 comments:
Aah, I was just looking for a statistic like this for my Mommybloggers: The Resource page.
BTW, Kevin! You must make your email address more readily available! I'm wading through the Kevin Maze and can't find it anywhere!
DM'd you via Twitter, but it may have crashed. email me at velveteenmind@gmail.com re. your mom bloggers question.
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