Moms Searching

A new DoubleClick study reports the following about Moms and internet usage.

• 90% have been using the Internet for more than seven years.
  
• 86% said search engines are the most efficient way to find information.
• 70% use search engines to gather information before making any online purchase.
• 57% use search engines to gather information before making any offline purchase.
• 64% use search engines to find out where to purchase products offline.